I tell you, it sh!ts me to tears when I read "No time wasters" in car advertisements... I mean, why do you think your car is so special? Will you label me a 'time waster' if I come and test drive your supposed pride and joy just to find it is a poorly tuned piece of proverbial and choose not to buy it? Am I a time waster if I call to find out further details about the car, and once hearing said details decide not to look at the car?
For me, when I see those fateful words I am automatically turned off. The advertiser strikes me as a punce who doesn't deserve my hard earned dollars, no matter how nice the car may look.
Many of the forums I read have a section for selling cars or parts. The great thing about forums is that you are aiming your sale at people that are interested in the type of product you're selling. The next great thing about forums, and the internet in general, is that it is pretty easy to post numerous pictures of your item without it costing you a cent, just a bit of time.
If you're the sort that adds 'no time wasters' in their adverts, add heaps of photos so the supposed 'time wasters' can view the item and decide whether it is what they require. If you lack the skills to upload a picture to the web, do a quick search on the 'net or ask a mate. There's almost no reason at all to use the old excuse, "I don't have a digital camera", as you WILL know someone with one, or you can buy one for as little as AU$150.
Remember this statement, "A picture is worth a thousand words...", there is nothing truer than that!! In a text advert for a car you have to describe the body, any body modifications or damage etc. and it is left up to the reader(buyer) to decide whether it is worth a look. Add a picture (or better, pictures), the text is reduced and the buyer has a better idea of what the car looks like, as well as allowing them to picture themselves in that car...
At the end of the day, you, as the seller, are trying to SELL something and need to pull out every trick in the book to get it sold. And just think, that 'time waster' that rang about your car yesterday might just have a mate who is a genuine buyer.
Sunday, April 24, 2005
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1 comment:
I stand corrected, $99 buys you a decent digital camera. Cheers Jimbo.
Hmmm, an RX7, I assume a series 4/5 turbo import? Surely not a beast like Terry's? :-)
Cheers
Randal
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